Whether we look at environment or health & wellness challenges, our approach is justified by short, medium and long-term trends.
Health and allergies
The allergy is classified as the 4th chronic disease by WHO. 22 million French people are affected by allergies (30% of the population of France). This percentage has doubled in 20 years and is estimated to reach 50% by 2050.
The skin is constantly exposed to the outside environment and can come into contact with allergens causing various reactions (eczema, dermatitis, etc).
95% of surveyed dermatologists in France reported that they had patients experiencing issues due to the use of cleaning products. **
** data collected by telephone survey from 282 dermatologists in November 2015
Environment and pollution
Water consumption in France is distributed as follows:
- 39% for baths and showers
- 20% for toilets
- 12% for laundry
- 10% for dishes
- 6% for food preparation
- 6% for various other home use
- 6% for washing the car and gardening
- 1% for drinking water.
Only 40% of Europe's surface water is in "good ecological" condition
Efficacy
When offering eco-friendly alternatives for household cleaning, it is important to deliver on consumer expectations for product performance at a fair price.
