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OUR APPROACH IS JUSTIFIED

Whether we look at environment or health & wellness challenges, our approach is justified by short, medium and long-term trends.

 

Health and allergies

The allergy is classified as the 4th chronic disease by WHO. 22 million French people are affected by allergies (30% of the population of France). This percentage has doubled in 20 years and is estimated to reach 50% by 2050.

The skin is constantly exposed to the outside environment and can come into contact with allergens causing various reactions (eczema, dermatitis, etc).

95% of surveyed dermatologists in France reported that they had patients experiencing issues due to the use of cleaning products. **


** data collected by telephone survey from 282 dermatologists in November 2015

Environment and pollution

Water consumption in France is distributed as follows:

  • 39% for baths and showers
  • 20% for toilets
  • 12% for laundry
  • 10% for dishes
  • 6% for food preparation
  • 6% for various other home use
  • 6% for washing the car and gardening
  • 1% for drinking water.

Only 40% of Europe's surface water is in "good ecological" condition

Efficacy

When offering eco-friendly alternatives for household cleaning, it is important to deliver on consumer expectations for product performance at a fair price.